Case study Example | Topics and Well Written Essays - 500 words - 65

Case Study Example It has been very aggressive in its profit responsibility; using its programs and projects as means of communication to showcase its products and services to a larger population. This has demonstrated to be even more effective than the traditional way of holding advertising campaigns. The overall mission of Toyota is to contribute to the society and the economy by producing high-quality products and services. This is achieved through the Toyota way, which is a philosophy, built on five principles: challenging long-term visions and approaching them with creativity, Kaizen i.e. continuously improve business processes. Genchi Genbustu which, means going to the source to verify the facts in order to make accurate decisions; stimulating teamwork and performance and finally respect for the others and the environment by responsibility for it. Thus, Toyotas concept of sustainable mobility is key to achieving the Toyota way, which believes in respecting the atmosphere, and taking care of it. The Toyota National Parks project has been very successful. Parks included in this partnership are Yellowstone National Park, Great Smoky Mountains National Park, Everglades National park, the Golden Gate Bridge Foundation, Yosemite National park, the Grand Canyon and the Santa Monica National Recreational reserves. The program tries to engage with the visitors at the park personally and expose them to Toyota’s hybrid vehicles which when used in a natural setting are able to receive messages about sustainable mobility. A corporate image study which was recently conducted shows that Toyota ranked highest among its competitors namely Toyota, Honda, Ford and GM when it came to indicators such as ‘Leader in High MPG’, ‘Leader in Technology Development’, ‘Environmentally Friendly Vehicles’ and in the ‘Wins Environmental Awards’ (107). I would suggest that Toyota gets involved in even more activities that raise environmental-friendly awareness. They should be proactive